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On Sam Pond  |  Radio Direction | Process

Sam has been specializing in radio since he first entered the advertising business. After a long career as a professional actor/director and voice-over talent, he transferred his talents to the world of advertising. Radio advertising, in particular. His mission? To breathe new life into radio and help elevate the medium.

As an agency writer and creative director at top agencies like Chiat/Day, Hal Riney & Partners and Goodby, Silverstein & Partners, Sam has garnered a national reputation over the years, having been honored with hundreds of awards primarily in the medium of radio – the One Show, the Clio Awards, Communication Arts, San Francisco Show, National Addies, the London Internationals, Cannes Lions, the National Radio Mercury Awards, the $1,000,000 National EAR Awards and the prestigious Howard Gossage Award for Copywriting. Most notably, Sam is the first and only person in the history of New York’s One Show to win Best of Show with a radio campaign.